Oh lordy, how I love the Simpsons. With the arrival of the new movie (opens July 27), Fox Films has taken a giant step forward in real-world marketing with their takeover of select 7-11 stores nationwide. Stores feature Simpsons merchandise (giant Pez dispensers with character heads, sleeping bags, board games, etc.) as well as food/drink items from one of the most famous cartoon shows of all time.
The Dark Knight, being his wonderfully indulgent self, gave in to my well-placed hints and took me to the Kwik E Mart in Burbank. From the lit up Kwik E Mart sign glowing on the corner, to the storefront signage to the anti-Principal Skinner graffiti, this store was completely transformed from the homely 7-11 we usually drive past on our way to Ikea.
We were unable to resist buying a couple of cans of Bart's favorite soda, Buzz Cola. Also on sale were the infamous pink frosted doughnuts, complete with multicolored sprinkles, and iconic Squishees in movie-inspired flavors vanilla and Buzz Cola.
The Dark Knight and I sipped our vanilla Squishees and shared a doughnut in the car as we left. Better than 7-11's usual Slurpees, the Squishees had a lighter texture and less effervescent feel than what we were expecting. The doughnuts, though arguably heavier than they ought to be, filled our hedonistic craving. With thick pink frosting atop the glazed doughnut, our fingers and faces were sticky from this sugary treat.
We haven't gotten to the cola yet, but I'm expecting it'll be, well, cola.
Kwik E Mart
1611 W. Olive Ave.
Burbank, CA 91506
http://www.7-eleven.com/kem_bur.asp
